Press - The Irish Times | Two Galway Sisters Light Up London
Founder & Brand Profile
Two Galway Sisters Light Up London with Neon Dream
Published by The Irish Times shortly after BAG&BONES launched, this early profile introduces founders Gigi and Cavanagh Foyle and explores how two sisters from Clifden developed a contemporary LED-neon business from London and Dublin.
View original article →Publication
The Irish Times
Published
15 November 2016
Feature Type
Founder & Brand Profile
Early Brand Story
The Irish Times profiled BAG&BONES during its first year, tracing how Gigi and Cavanagh Foyle transformed a shared interest in neon into a fast-growing design business.
The feature covers the brand’s early fashion and cultural clients, including Kate Moss, Alexander McQueen, Grazia and Wilderness Festival. It also explores the sisters’ backgrounds, their plans for growth and the development of both ready-made and commissioned LED-neon artwork.
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An early BAG&BONES profile
Published less than five months after the business began trading, the article captures BAG&BONES at an important early stage. It introduces the company’s LED-neon concept and its aim of making illuminated artwork easier to use within domestic interiors.
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From Clifden to London
The profile traces the founders’ roots in Clifden, County Galway. Gigi had moved to London after studying science in Edinburgh, while Cavanagh was working as a solicitor in Dublin and designing neon pieces outside her legal career.
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Early clients and custom design
The Irish Times highlights BAG&BONES’ early work with fashion, publishing and cultural clients. It also describes the growing demand for personalised signs created from favourite sayings, names and lines of poetry.
This page forms part of the BAG&BONES digital press archive. Selected extracts and imagery are presented for historical reference. Original editorial content and imagery remain the property of The Irish Times and their respective copyright holders.