PRIVACY POLICY

Privacy Policy
Last updated: April 14, 2026

BAG&BONES (“we”, “us”, “our”) operates this website and store (the “Services”). We are committed to protecting your personal information and being transparent about how we use it.

This Privacy Policy explains how we collect, use, and share your personal information when you use our Services.

1. Personal Information We Collect

We collect personal information depending on how you interact with us, including:

Information you provide directly:

  • Name, billing and shipping address

  • Email address and phone number

  • Account login details

  • Order and payment details

  • Messages or enquiries you send us

Information collected automatically:

  • IP address and device information

  • Browser type and behaviour on our site

  • Pages viewed, products interacted with, and actions taken

  • Cookie and tracking data (see Section 6)

Information from third parties:

  • Payment and financing providers (e.g. Klarna)

  • Marketing and analytics platforms (e.g. Meta, Google, Klaviyo)

  • Shopify, which powers our store

2. How We Use Your Information

We use your personal information to:

Provide our services

  • Process orders, payments, delivery and returns

  • Manage your account and preferences

Communicate with you

  • Customer support

  • Order updates and service messages

Marketing and personalisation

  • Send marketing emails (where permitted)

  • Show relevant products and offers

  • Personalise your shopping experience

Advertising and performance

  • Measure and improve marketing performance

  • Deliver targeted advertising via platforms such as Meta and Google

Security and legal compliance

  • Prevent fraud and misuse

  • Comply with legal obligations

3. Advertising, Tracking & Profiling

We use third-party tools to understand behaviour and deliver advertising.

This may include:

  • Tracking your activity across our website and other sites

  • Building audiences for advertising (e.g. retargeting)

  • Measuring ad performance

These activities may involve platforms such as:

  • Meta (Facebook & Instagram)

  • Google (including Analytics and Ads)

  • Klaviyo (email and customer analytics)

These providers may use cookies or similar technologies and may process your data under their own privacy policies.

4. How We Share Your Information

We share personal information only where necessary, including with:

Service providers

  • Shopify (store platform and hosting)

  • Payment processors

  • Shipping and fulfilment providers

Marketing and analytics partners

  • Meta, Google, Klaviyo

Payment and financing providers

  • Klarna, when you choose their payment option

    • Klarna may independently assess your eligibility and process your data according to their own privacy policy

Legal and business purposes

  • To comply with law or enforce our terms

  • In connection with a business transfer

Some of these parties act as independent data controllers.

5. International Transfers

Your data may be processed outside the UK/EEA.
Where this happens, we use approved safeguards such as Standard Contractual Clauses.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate and secure the website

  • Understand how the site is used

  • Personalise content and recommendations

  • Deliver advertising

We use both first-party and third-party cookies, including from:

  • Shopify

  • Google

  • Meta

  • Klaviyo

You can manage your preferences through our cookie banner or browser settings.

7. Your Rights (UK & EEA)

You may have the right to:

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent (where applicable)

  • Request data portability

To exercise your rights, contact us at: info@bagandbones.co.uk

You also have the right to lodge a complaint with the ICO (Information Commissioner’s Office).

8. Data Retention

We keep your data only as long as necessary to:

  • Provide our services

  • Meet legal and tax obligations

  • Resolve disputes

9. Security

We take reasonable steps to protect your information, but no system is completely secure.

10. Children

Our Services are not intended for children, and we do not knowingly collect data from them.

11. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page.

12. Contact

BAG&BONES
111 Oaklands Road
London, W7 2DT
United Kingdom

Email: info@bagandbones.co.uk

We are the data controller for your personal information.