Press - London Post | The Story Behind BAG&BONES
Brand Profile
The Story Behind BAG&BONES: The Coolest Home Décor Brand in the UK
London Post profiled the story behind BAG&BONES, exploring how sisters Gigi and Cavanagh Foyle transformed their shared interest in street art, pop art and lighting into a distinctive British design brand. The article also examined the company’s early retail success, creative identity and approach to customised LED-neon artwork.
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London Post
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Feature Type
Brand Profile
Feature Focus
London Post explored how sisters Gigi and Cavanagh Foyle built BAG&BONES around their shared love of street art, pop art and personality-led lighting.
The feature traces the brand’s development from two years of product research to its early presence in leading British retailers. It also discusses the influence of Cavanagh’s artistic practice, the playful character of the collection and the brand’s support for bespoke commissions.
01
How BAG&BONES began
London Post describes BAG&BONES as the creation of sisters Gigi and Cavanagh Foyle. Working between London and Dublin, the founders spent two years researching and developing a business that combined LED lighting with their appreciation for street art and pop art.
02
Early retail recognition
The feature highlights the brand’s early presence within Harvey Nichols, Liberty and Harrods. These retail credentials helped position BAG&BONES within the premium British interiors market while introducing its distinctive lighting to a wider audience.
03
Art with personality
The article connects the BAG&BONES aesthetic with Cavanagh’s pop-art practice under the name MOTHERPOP. It describes a collection shaped by cheeky slogans, unexpected imagery and a street-art influence, alongside a bespoke service designed to guide customers through the creation of personalised pieces.
This page forms part of the BAG&BONES digital press archive. Selected extracts and imagery are presented for historical reference. Original editorial content and imagery remain the property of London Post and their respective copyright holders.