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BAG&BONES neon installation for Charlotte Tilbury in a premium retail setting

Bespoke neon for retail

Retail Neon Signs

Turn your space into somewhere people remember.

From independent stores to international brands, we create bespoke retail neon signs designed around your space, your identity and the way customers experience your brand.

For shop windows, feature walls, counters, changing rooms and statement installations, every piece is made to order.

Designed to your brand

Every sign is created around your visual identity, space and creative direction.

Built for high-footfall spaces

Premium LED neon designed for regular use in customer-facing commercial environments.

Window-display impact

Create an immediate focal point that attracts attention from outside the store.

Multi-site projects

From a single location to wider retail rollouts, we can coordinate multiple bespoke signs.

Creative-team collaboration

We work with retail teams, visual merchandisers, designers, architects and creative agencies.

UK & worldwide delivery

Carefully packaged and delivered throughout the UK and internationally.

Designed for retail

A good store sells more than what's on the shelves.

The details around the product shape how customers experience the brand.

Bespoke neon can draw attention from the street, define a department, turn a fitting room into a destination or create the detail people remember after they leave.

Every BAG&BONES retail neon sign is designed around its surroundings, from the architecture and materials to your branding, sightlines and customer journey.

The result should feel like it belongs there.

Start Your Project
BAG&BONES bespoke neon integrated into a Charlotte Tilbury retail display

Designed for every part of your store

The right sign, in the right place.

Bespoke neon sign arranged for a shop window display

Shop window neon signs

Catch attention from outside with bespoke neon designed to work alongside your window display, branding and visual merchandising.

Statement neon feature wall in a commercial interior

Feature walls

Create a focal point inside your store with a statement piece designed specifically for the space.

Bespoke brand lettering translated into LED neon

Logos and brand signage

Translate logos, typography and brand graphics into bespoke LED neon while retaining the character of your visual identity.

Bespoke neon positioned above a customer service counter

Counters and service areas

Give tills, reception desks, beauty counters and customer service areas a stronger visual identity.

Bespoke neon detail in a customer-facing interior

Fitting rooms and changing areas

Turn functional spaces into memorable parts of the customer experience with carefully positioned neon.

Temporary retail pop-up with bespoke neon lighting

Pop-ups and temporary retail

Create bespoke lighting for launches, pop-up shops, seasonal installations and short-term retail concepts.

Selected retail projects

Created for brands people already know.

Charlotte Tilbury Beauty Wonderland store interior with bespoke illuminated retail signage in Los Angeles

CHARLOTTE TILBURY — BESPOKE RETAIL LIGHTING, LOS ANGELES

For Charlotte Tilbury, we supplied a complete bespoke lighting and illuminated signage fit-out for its first standalone US store at The Grove in Los Angeles. Custom lighting features were created throughout the flagship Beauty Wonderland to complement the theatrical interior and deliver a high-impact retail environment.

River Island shop window display featuring oversized blue neon flamingos

RIVER ISLAND — RETAIL WINDOW NEON INSTALLATION

For River Island, we created a collection of oversized one-metre freestanding neon flamingos for a large-scale retail window display. Designed as bespoke visual merchandising signage, the custom neon pieces created a bold, colourful focal point visible from both the shop floor and street.

The White Company Christmas window display with bespoke warm-white handwritten neon signage

THE WHITE COMPANY — CHRISTMAS WINDOW NEON

For The White Company, we created bespoke warm-white neon signage for its Christmas visual merchandising. Designed specifically for the seasonal retail window display, the handwritten illuminated sign complemented the brand’s understated aesthetic while creating a distinctive focal point.

Boots Online Doctor branded neon signs displayed at New Designers in London

BOOTS ONLINE DOCTOR — BRANDED EVENT & RETAIL NEON

For Boots Online Doctor, we produced two large-scale bespoke branded neon signs for New Designers 2025 at the Business Design Centre in Islington, London. Combining the iconic Boots script with the Online Doctor identity, the illuminated signage created a prominent branded focal point within the venue.

Lifestyle Sports flagship store Boot Room featuring a five-metre bespoke neon installation

LIFESTYLE SPORTS — IN-STORE NEON SIGNAGE, CORK

For Lifestyle Sports, we created a five-metre-wide bespoke Boot Room neon installation for its flagship store at the Capital Building on Patrick Street, Cork. Designed as large-scale in-store feature signage, the installation creates a striking illuminated focal point within Ireland’s largest Lifestyle Sports store.

Welcome to Vitra bespoke neon sign inside the Shoreditch flagship furniture showroom

VITRA — BESPOKE NEON SIGNAGE, SHOREDITCH

For Vitra, we created the large-scale bespoke Welcome to Vitra neon sign for its flagship UK showroom at the historic Tramshed in Shoreditch. The custom retail signage forms a striking illuminated feature within the 920-square-metre East London showroom.

Bespoke commercial neon

Designed around your brand. Built around your space.

Completely bespoke

No templates or fixed layouts. Every piece is designed specifically for the project.

Design-led approach

We consider proportion, typography, colour, surrounding materials and how the sign sits within the wider interior.

Brand-conscious

We can work from established brand guidelines or collaborate with your team to develop something new.

Collaborative project support

We work directly with retailers, visual merchandising teams, designers, architects and creative agencies.

Made for commercial environments

Our premium LED neon is lightweight, energy-efficient and suitable for regular use when correctly specified and installed.

UK and international delivery

We regularly deliver bespoke projects across the UK and worldwide.

Our process

Simple, collaborative and carefully managed.

  1. 01

    Tell us about your project

    Send us your brief, photographs, measurements, plans, brand guidelines or initial ideas.

  2. 02

    We develop the concept

    We'll advise on design, typography, colour, scale and positioning before providing a quotation.

  3. 03

    Review your artwork

    You'll receive a detailed visual proof so the design can be reviewed before production.

  4. 04

    Your sign is made

    Once approved, your bespoke retail neon sign is manufactured and quality checked.

  5. 05

    Delivery

    Your sign arrives carefully packaged and ready to install, with the appropriate fittings and guidance.

Retail neon sign FAQs

Everything you need to know.

Can you reproduce our logo in neon?

In most cases, yes. Send us your logo artwork or brand guidelines and we'll assess how effectively the design will translate into LED neon. If necessary, we can suggest small adjustments to achieve the best result while retaining the character of your branding.

Can you match our brand colours?

We offer a wide range of LED neon colours and can recommend the closest option for your brand palette. We can also advise on backing colours and finishes.

Can you create signs for multiple stores?

Yes. We can develop a design for a single location or coordinate signs for multiple retail sites. Tell us the number of stores and intended rollout at the enquiry stage so we can consider the project as a whole.

Can you work with our visual merchandising or design team?

Yes. We can collaborate directly with visual merchandisers, interior designers, architects, agencies and in-house creative teams.

Can you help us choose the correct size?

Yes. Send us photographs, plans or wall dimensions and we'll recommend proportions based on the space, viewing distance and intended impact.

Are your neon signs suitable for daily commercial use?

Our premium LED neon signs are designed for regular use. We'll consider the location and operating requirements when specifying your project.

Can retail neon signs be used in shop windows?

Yes. Neon can work particularly well in window displays. We'll consider visibility, positioning, surrounding lighting and the intended viewing distance when advising on the design.

Can you create neon for pop-up shops?

Yes. We create bespoke neon for pop-ups, product launches, seasonal installations and temporary retail environments as well as permanent stores.

How long does production take?

Standard production is approximately four weeks from artwork approval. A fast-track service of approximately ten working days may be available. If you're working towards an opening, launch or installation date, include it in your initial enquiry.

Do you deliver internationally?

Yes. BAG&BONES delivers throughout the UK and internationally. Delivery arrangements depend on the size, quantity and destination of the signs.

Bespoke neon illuminating a premium retail display

Start your project

Let's create something worth walking into.

Whether you're opening a new store, refreshing an existing space, planning a pop-up or looking for one defining piece, we'll help create bespoke neon that feels unmistakably part of your brand.

Tell us about your space, your idea and your timescale and we'll guide you through the next steps.

Bespoke design support • Two-year warranty • UK and worldwide delivery