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Founder Interview
Where Does Love Island Get Its Neon Lights? Meet Gigi Foyle, Founder of BAG&BONES
Published by POPSUGAR in June 2022, this feature explores how BAG&BONES became the official LED neon supplier to Love Island. Founder Gigi Foyle discusses the growth of the business, creative inspiration, female entrepreneurship and the evolution of the brand from a small London studio into one of the UK’s best-known creators of bespoke LED neon art.
Publication
POPSUGAR
Published
June 2022
Feature Type
Founder Interview
01
How BAG&BONES became the neon supplier behind Love Island
Founder Gigi Foyle explains how BAG&BONES became the official LED neon supplier to the Love Island UK villa. The feature explores the creative process behind producing statement lighting for the programme and how the partnership introduced the brand to a wider audience.
02
Building a design-led business
The interview follows Gigi’s journey from discovering traditional neon in London to founding BAG&BONES in 2016 alongside her sister, Cavanagh Foyle. She reflects on developing a female-led creative business centred on originality, craftsmanship and personality.
03
Design with personality
Gigi discusses the importance of creating lighting and decorative pieces that feel playful, personal and expressive. Alongside its ready-made collections, BAG&BONES creates bespoke designs for homes, businesses, television productions and cultural spaces.
04
Beyond the villa
The feature also considers the wider evolution of BAG&BONES, including its work across entertainment, interiors and cultural collaborations, as well as the values that continue to shape the brand as it grows.
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