Press - Self Growth

← Back to Press Office

Founder & Brand Story

Bag & Bones: How to Create a Leading Art Label Brand

SelfGrowth Date not stated Founder & Brand Story

Published by SelfGrowth, this feature explores the early story of BAG&BONES, the creative partnership between founders Gigi and Cavanagh Foyle, and the development of the brand’s distinctive approach to LED neon art, expressive typography and contemporary interior design.

View original article →

Publication

SelfGrowth

Published

Date not stated

Feature Type

Founder & Brand Story

From the feature

“We are trying to forge our own niche in the market.”

The article charts how the founders moved away from their original careers to establish BAG&BONES, combining creative instinct, extensive research and a desire to offer a contemporary alternative to traditional glass neon.

SelfGrowth feature titled Bag and Bones How to Create a Leading Art Label Brand opening page
Part 1 — SelfGrowth introduces BAG&BONES and the founders’ journey towards creating a distinctive contemporary neon art brand.
SelfGrowth article discussing BAG and BONES founders Gigi and Cavanagh Foyle
Part 2 — The feature explores Gigi and Cavanagh Foyle’s backgrounds, the research behind the business and the launch of BAG&BONES in 2016.
SelfGrowth feature discussing BAG and BONES neon art and brand collaborations
Part 3 — The article highlights the brand’s visual identity, expressive neon designs and work with names across fashion, media and interiors.

This page preserves an archived copy of the editorial feature for reference. The appearance and availability of the original publisher’s website may change over time.

Back to Press Office