Press - Peter Jones Foundation | 10 Questions with Gigi Foyle

← Back to Press Office

Founder Interview

10 Questions with Gigi Foyle, Founder & CEO of BAG&BONES

Peter Jones Foundation 23 July Business Interview

Published by the Peter Jones Foundation, this ten-question interview explores BAG&BONES founder Gigi Foyle’s entrepreneurial journey, from identifying an opportunity within LED lighting to building a self-funded, design-led business.

View original article →

Publication

Peter Jones Foundation

Published

23 July

Feature Type

Founder Interview

Interview Focus

Gigi Foyle discusses finding the right product, developing a distinctive proposition and remaining motivated while building BAG&BONES.

The interview covers product-market fit, social media, self-funding, time management and the importance of thorough research. Gigi also reflects on her longstanding passion for neon and the creative ambition that led to the launch of BAG&BONES in 2016.

Peter Jones Foundation interview with BAG&BONES founder Gigi Foyle page 1
Page 1 — Gigi Foyle discusses the motivation behind BAG&BONES, identifying the right product, the brand’s specialist LED-neon proposition and the importance of social media.
Peter Jones Foundation interview with Gigi Foyle about funding, business challenges and the Zoella collaboration page 2
Page 2 — The interview covers self-funding, time management, the challenges of starting a business and BAG&BONES’ collaboration with Zoella.
Peter Jones Foundation interview with Gigi Foyle about neon lighting and entrepreneurial advice page 3
Page 3 — Gigi reflects on her long-standing passion for neon lighting and shares her advice for building a career around work you genuinely enjoy.

This page forms part of the BAG&BONES digital press archive. Selected extracts and imagery are presented for historical reference. Original editorial content and photography remain the property of the Peter Jones Foundation and their respective copyright holders.

View original article Back to Press Office