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Brand Profile
Meet BAG&BONES: The Neon Brand Lighting Up Europe
Disrupt profiled BAG&BONES as a growing British LED-neon brand, exploring the company’s rapid development, more considered alternative to traditional glass neon and commitment to supporting charitable and community causes.
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Disrupt
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Feature Type
Brand Profile
Feature Focus
Disrupt explored how BAG&BONES combined design-led LED neon with business growth, environmental considerations and support for charitable organisations.
The feature traces the company’s development from its 2016 launch by sisters Gigi and Cavanagh Foyle to being stocked by leading British retailers. It also highlights the practical differences between BAG&BONES LED neon and traditional glass neon, alongside the brand’s charitable collaborations and community work.
01
A rapidly growing British design brand
The article introduces BAG&BONES as a London-based neon-art label founded in 2016 by sisters Gigi and Cavanagh Foyle. It reflects on the company’s early growth and its presence within leading retailers, positioning the brand within the wider interiors and contemporary lighting market.
02
A modern approach to neon
Disrupt contrasts BAG&BONES LED-neon lighting with traditional glass neon. The feature highlights the lightweight construction, lower heat output, easier installation and reduced reliance on the materials associated with conventional gas-based neon signs.
03
Design with a wider purpose
A significant part of the feature explores BAG&BONES’ charitable activity. It references collaborations and products connected with organisations supporting breast-cancer awareness, mental health, young entrepreneurs, community projects and environmental initiatives.
This page forms part of the BAG&BONES digital press archive. Selected extracts and imagery are presented for historical reference. Original editorial content and imagery remain the property of Disrupt and their respective copyright holders.