THE GAMES
GIRLS PLAY

THE GAMES
GIRLS PLAY

The Games Girls Play

Blending AI, photography, print, and hand-styling, the collection confronts the concept of femininity and agency through the playful symbolism of yellow “Do Not Cross” tape.

 

“We wanted to capture the contradictions women are constantly expected to navigate, be sexy but not too sexy, be maternal but career-focused, be flawless but natural,” says Gigi Foyle. “So we made work that refuses apologies, bold, unexpected, and powerful.”

 

Each piece begins with AI, as a conceptual partner, before entering the studio. The image is printed on Perspex, overlaid with tape, fabric, Chanel ribbon, and curated styling, then re-photographed and printed again onto Perspex. The result: visually arresting hybrid artworks that blur the digital and the physical.

 

“This isn’t just AI art,” says Cavanagh Foyle, the artist behind MOTHER POP, whose work was showcased on a 15,000-square-foot Times Square billboard and featured during Miami Art Week exhibitions. “It’s mixed media, made by hand. AI only sets us in motion.”

 

The collection transports nude, empowered women into scenes from private jets, laundromats, and race tracks, spaces usually reserved for luxury or status, reimagining feminist courage with style and subversion.

 

This is one of the first UK collections to originate in AI-generated concept imagery and then be fully transformed through physical studio techniques, printed on Perspex, hand-layered with materials like tape and ribbon, restyled and re-photographed, then reprinted as final mixed-media artworks. The final work reflects a delicate dialogue between human expression and machine imagination.

 

The Games Girls Play is about freedom: creative freedom, female freedom, and freedom from rules. And this is just the start.

Do Not Cross Edition

Chanel Ribbon Edition

In this exclusive alternative release of The Games Girls Play, the iconic yellow DO NOT CROSS tape is replaced with something equally provocative, Chanel ribbon.

A tongue-in-chic nod to fashion, femininity, and the absurdity of censorship, this version drapes our rule-breaking women in luxury branding while preserving their defiance. The ribbons are placed with the same strategic precision as caution tape, only now, it’s less warning and more wink.

Playful, subversive, and unmistakably feminine, the Chanel Ribbon Edition is a love letter to girls who won’t be boxed in.